• A Manifesto for India was created in 2000 with identified priorities and a vision to promote the proven potential of the industry to create wealth, jobs and prosperity across sectors, society and the Indian economy 
• In 2001, WTTCII authored a Status Paper - India, The Tourism Perspective mapping the status of tourism in India.
• Between 2000-2004, Retreats were held in association with State Governments at Agra, Goa and Srinagar along with policymakers and industry stakeholders to identify best practices and constructive solutions for India’s tourism
• In 2005, Under the Chairmanship of Lalit Suri (CMD, The Bharat Hotels) WTTC and WTTCII jointly hosted the Global Summit 2005 at New Delhi with the Ministry of Tourism, Government of India​
• From 2006 to 2008, persistent advocacy efforts were made for open skies, equitable visa policies, marketing strategies and human resource concerns through stakeholder engagement Conferences in Delhi and Khajuraho

Excerpts: A History of the World Travel & Tourism Council, 2009

“While WTTC continued to concentrate on global issues, it began to turn its attention to particular regions of the world that were considered to be in need of special attention and support to raise awareness of the potential impact of the Travel & Tourism within government.

Latin America was the first region selected for such an initiative. The WTTC Latin America Programme operated from January 1999 through December 2001. During this period WTTC worked with key players from the region to raise awareness of the economic importance of Travel & Tourism in Argentina, Brazil, Ecuador and Peru. Although the Council no longer has an active initiative in Latin America, we continue to recognise the importance of Travel & Tourism in this region - reflected in our decision to hold our 2009 Summit in Brazil, in the capital of the state of Santa Catarina, Florianópolis. Regional initiatives were subsequently set up in other parts of the world, such as the European Union and China. But the most successful of these has undoubtedly been the India Initiative.

WTTC’s Executive Committee Member PRS Oberoi agreed to be the patron of the programme and, following his term, his role was taken over by Lalit Suri and, since his demise, by Raymond Bickson, Managing Director, Taj Hotels Resorts & Places. The Initiative’s Members, with the support of WTTC, have been extremely successful in influencing tourism policy in the country. The India Initiative now operates autonomously from WTTC’s headquarters and continues to be a significant voice for the industry in the region.”

Reports

• Manifesto.
• ​India, The Tourism Imperative 
• Agra Retreat 2002
• Goa Retreat 2003
• Srinagar Retreat 2003
• Global Summit 2005
• Delhi Conference 2007
• HR Symposium 2008 
• Khajuraho Retreat 2008
• NTAC Note 2008 
• Delhi Conference 2009